Augemented Reality is not a new concept, you probably already saw it. For example, in the football broadcast on television, when the distance is displayed in the free kick with a line or a circle. While Augmented Reality augments reality with computer-aided design, Virtual Reality creates a completely new, simulated reality. So far, the technologies are not yet mature and applicable for each area, but on closer examination, a variety of possible applications of augmented reality (AR) or virtual reality (VR) for SMEs are already emerging today.
Use of augmented reality technologies Particularly in industrial production, AR technologies are already being used more frequently. Workers are provided with additional information via data glasses or through mobile device views directly in their field of view. For example, when servicing complex machines, they can use interactive service manuals that guide them through the process step by step. Also suitable for training new employees in production is the technology, in which the individual work steps are enriched with additional information.
For retailers, augmented reality could be a major breakthrough, as the technology enables a completely new buying experience. For example, customers can direct the camera of a smartphone or a tablet onto their living room and insert a digital image of a piece of furniture in this section. With this realistic image, customers can check whether the desired product fits in the room. Since the principle is also applicable to other products - such as the purchase of garments - opens up many new opportunities for the industry here.
Use of virtual reality technologies Virtual Reality has established itself across all industries, especially for the areas of education and training, planning and presentation. The presentation options with VR are particularly suitable in the field of architecture and engineering. With VR glasses and the corresponding programming, buildings can not only be viewed from the outside, but can also be displayed or entered in different scenarios such as day and night. If the presentation is to be even more concrete, then the viewer can choose different floor coverings, wall colors or the complete interior design. Depending on requirements, the options can be expanded or reduced as required. In addition to presenting to the customer, the entire planning team can also benefit from the technology. All participants have the opportunity to "commit" and develop the design together across all locations. This not only saves the travel time and costs of the specialist staff, but also the planning time and the labor costs. In addition, the improved presentation should contribute to a better planning quality and to the reduction of errors.
In all areas where replicating the work environment is too expensive or too difficult, VR is also suitable for education and training. Whether a carrier or an operating room, both scenarios can be created virtually and used for employees as a learning station. This allows them to learn and test their new job at their virtual workplace - all without serious consequences for errors. The playful element that exists in the use of VR in education is that employees are usually more motivated and focused at work.
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